Joanna Schild
Internal Communications Consultant
WELCOME
I’m Joanna Schild, a British Internal Communications Consultant based in Berlin.
Whether you’re here to learn more about my services or simply connect, I’m thrilled to have you.
Struggling to align your teams, engage your people, or make leadership messages land? That’s where I come in. I help companies turn internal comms into a strategic advantage.
WORKING WITH
Who I am
Hi! I'm Joanna (or Jo),
I'm a strategic internal communications leader with global experience helping organisations scale, transform, and engage their people. I’ve partnered with C-suite executives leading communications through high-impact transitions; including multiple M&A (up to $5.7B) and divestitures, DAX listings, and large-scale workforce changes - ensuring clarity, alignment, and resilience in times of uncertainty.
My experience spans startups scaling for growth, global enterprises, and highly regulated industries. I’ve built and led internal communications teams and strategies for tech and fintech companies across LATAM, APAC, MENA, and Europe, with recent work in the US at a 112,000-person healthcare company. Whether advising on executive positioning, crisis management, or change communications, I help organisations strengthen culture, reputation, and trust at every level.
If you think I can support your company, I’d love to hear from you!
What I can do for you
Crisis & Reputation Communications
Facing a merger, restructure, or reputation risk?
I bring clear, calm, and strategic communication to help you lead through change and protect what matters most.
Employee Engagement & Inclusive Communication
Wondering how to get people truly engaged with your culture and goals?
I design inclusive communication strategies that spark connection, build trust, and drive commitment across your organisation.
Internal Communications Audits & Strategy
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Not sure if your internal comms are really landing?
I run audits that cut through the noise - spotting gaps, surfacing insights, and shaping strategies that actually work.
Strategic Leadership Communication
Struggling to turn strategy into something people actually connect with?
I help leaders communicate with clarity and impact - so teams feel aligned, inspired, and ready to act.
Defining and Embedding Company Values
Struggling to make your company values more than just words on a wall?
I help define and embed values that feel real, guide behaviour, and stick.
Interim Head of/Director of Internal Communications
Facing a transition, a gap in your communications team, or building internal comms from the ground up?
I step in to establish strong foundations and ensure seamless, effective communication across the organisation.
Testimonials
"Joanna was instrumental in crafting and implementing a comprehensive, value-driven communication strategy that supported every level of the business. Her work was deeply rooted in an understanding of business goals and operating within a regulated FinTech environment."
Sarah Whipp, x4 CMO Ecliptic
Services & Pricing
For Enterprise Clients
Enterprise & Large-Scale Businesses: For organisations undergoing major transformations, I provide hands-on leadership and strategic support, with services from retainer support to strategic building and fractional Internal Communications leadership, priced from €5K to €24K per month.
For Start-Ups & Scale-Ups
Startups to Scale-ups: High-growth companies can access part-time leadership, foundational internal communications support or strategic advisory support to guide key transitions, starting from €3K to €16.8K per month
Project Based Work
For organisations navigating change, I offer tailored projects such as training and workshops, roadmaps, support for hiring internal communicators - priced depending on the scope and complexity. Hourly rates are also available: €1,200/day or €150/hour for enterprise and €840/day or €105/hour for startups.
My pricing reflects the unique needs of each company - whether you're a fast-growing startup, a fintech scale-up, or a global enterprise navigating complex change. The final rate depends on several key factors:
Project Complexity & Scope
A communications strategy for a €1M acquisition differs from a €5B+ cross-border merger. Likewise, a leadership visibility plan for a 200-person startup is not the same as one for a 50,000-employee global enterprise.
Company Size & Budget
Larger companies often require more stakeholder management, regulatory considerations, and multi-region coordination, which influences the level of strategic support needed.
Level of Engagement
Some projects require hands-on execution, leadership coaching, or real-time crisis support, while others are more advisory in nature. The more intensive or urgent the work, the higher the rate.
Strategic Value & Impact
High-stakes projects (M&A, crisis communications, workforce transformation) require deep expertise and customisation, directly impacting pricing.
Want to discuss what works best for your company?
Let’s chat about your needs and I’ll recommend the best-fit approach.
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Get in Touch
Joanna Schild
Internal Communications Consultant
+49 176 2202 7213
Testimonials (full)
Sarah Whipp, CMO
Revenue & Profit Centred Tech 4x CMO: 20+ years experience in building and growing markets & people globally
Experience in Hyper-growth – F500, Reg & Non Reg, B2B & B2C SaaS
Joanna consistently demonstrated an impressive ability to align her work with our commercial goals, act strategically, and deliver impactful outcomes at pace.
Joanna was instrumental in crafting and implementing a comprehensive, value-driven communication strategy that supported every level of the business. Her work was deeply rooted in an understanding of business goals and operating within a regulated FinTech environment. She excelled in coaching executives, managing communication positioning with precision and empathy, and distilling complex priorities into clear, engaging messages to foster alignment and engagement.
Joanna also pitched and led two key initiatives: refining our company values and culture code, and launching a Diversity, Equity, and Inclusion strategy.
As CMO, I greatly valued Joanna’s ability to balance strategic thinking with execution. I have no hesitation in recommending her to any organisation seeking a strategic, results-driven, and values-oriented leader who will make a significant impact.
Melanie Bochmann
Senior Director Corporate Communications @ Staffbase
I have had the pleasure of working closely with Jo for several years, and during this time, she has consistently demonstrated exceptional expertise in internal communications. Jo possesses a deep understanding of employees, always prioritizing their perspectives and ensuring that communication strategies are effective, relevant, and engaging. Her ability to connect with individuals at all levels of an organization is one of her greatest strengths, allowing her to tailor messaging in a way that resonates with diverse audiences.
Jo’s proficiency in internal communications is evident in the wide range of initiatives she has led, particularly in the challenging areas of M&A, crisis and change communications. She played a pivotal role in managing communications during major organizational transitions, expertly navigating complex messaging and aligning teams behind a shared vision. Her ability to guide leadership through such transitions, while keeping employees informed, engaged, and motivated, was critical to the success of these efforts.
In addition to her technical skills in communication, Jo’s has shown great aptitude in leading and mentoring teams, fostering a collaborative and supportive work environment. Her guidance has helped individuals within her team grow and develop, and she always leads by example with a focus on integrity, empathy, and results.
It has been a privilege to work alongside her, and I look forward to seeing all the future successes she will undoubtedly achieve.